Using Dynamic QR Codes for Marketing

Good marketing means being quick and flexible. But what happens when the link for your big event, website, or sign-up form suddenly changes after you've printed thousands of flyers, posters, or banners? Suddenly, all those expensive materials point to the wrong place and become useless! This is a common headache. Dynamic QR codes save the day by letting you change where the QR code sends people—even after it's printed. This means your marketing materials stay useful, you can easily see how they're performing, and your promotions remain fresh and effective.

Key Benefits & Use Cases for Marketing:

1. Change Your Ads and Offers Anytime

Feature: Dynamic Links

When you print ads, brochures, or put QR codes on product packages that link to one specific webpage, they're stuck. If your special offer changes, or you want to update the webpage, your printed materials become old news or just wrong.

• Benefit: With dynamic QR codes, you can change where the QR code sends people whenever you need to. Put a QR code on flyers for a new campaign. If you want to try out different webpages, change a special offer, start a holiday promotion, or link to a new product, you can do it in a snap without reprinting anything. This saves a lot of money and makes sure your printed ads are always useful.

2. Get Leads and Make Contact Easier

Feature: Dynamic Contact (vCard, Email, SMS, Phone), Dynamic Links

Make it simple for people interested in your business to get in touch, and help you gather contact info (leads) from different places, both online and in the real world.

• Benefit: Use dynamic QR codes on business cards that always have the most up-to-date contact information (like a digital business card). Put them in slideshows to link straight to a sign-up form for your email newsletter, a request for a product demo, or to join an online event. If your sales team changes, a QR code for the department can always send questions to the right person, so you don't miss out on interested customers.

3. See How Well Your Printed Ads Work

Features: Scan Analytics, Campaign Analytics, Campaign Grouping

Find out how your real-world marketing is doing by seeing how people use your QR codes to connect with your business online.

• Benefit:
  • Track Scans from Print: In the past, marketers might have used different discount codes or special phone numbers scattered across various ads—one for a magazine in one city, another for a newspaper in a different region—just to try and figure out which ads were working. It was complicated! Today, our platform makes this easy. Simply use a unique dynamic QR code for each of your printed ads (in magazines, newspapers, on billboards, mailers, or event banners). By seeing which QR codes get scanned, you'll instantly know which specific ads are catching people's eye and bringing them to your website or offer, helping you decide where to spend your ad budget next time.