Dynamic QR codes for marketing

Print thousands of flyers, then watch the campaign link change the next week. With a static code, those materials are dead weight. A dynamic QR code lets you change the destination after printing, so every flyer, poster, and banner keeps working. You also see which ones actually get scanned.

How marketers use dynamic QR codes

1. Change your offer anytime

Feature: Dynamic Links

A code printed on an ad, brochure, or package is stuck pointing at one page. When the offer changes, the print goes stale.

• Benefit: With a dynamic QR code, you change the destination whenever you need to. Run a flyer for a new campaign, then swap in a different landing page, a seasonal promotion, or a new product without reprinting a thing. That saves real money and keeps every printed ad useful.

2. Capture leads and make contact easy

Feature: Dynamic Contact (vCard, Email, SMS, Phone), Dynamic Links

Give people a fast way to reach you and to hand over their details, online and in person.

• Benefit: Put dynamic QR codes on business cards that always carry current contact details, or in slides that link straight to a newsletter sign-up, a demo request, or an event registration. When your sales team changes, a department code keeps routing questions to the right person, so no interested lead slips through.

3. See how your print ads perform

Features: Scan Analytics, Campaign Analytics, Campaign Grouping

Connect real-world marketing to online action by tracking every scan.

• Benefit:
  • Track scans from print: Marketers once juggled separate promo codes and phone numbers to guess which ad worked. Now you put a unique dynamic QR code on each print placement: magazines, newspapers, billboards, mailers, event banners. Scan counts show exactly which ads catch attention and drive traffic, so you know where to spend next.